You know what we call things like this? Ads. I don’t care if they paid, but I don’t want them there, they’re basically ads. (Or they’re not any better than any average laptop running Windows from BestBuy — a junk heap full of crap software, which are basically ads.)
Ubuntu has been going down hill since 10.10, since the inclusion of Unity in 11.04. If this goes through to the final builds without some very specific customizations and explainations, I think this could be the end of the line for Ubuntu.