When 10 percent of your retail buyers depart over the course of a year, something fundamental is at work.
Barry Diller (IAC Chairman, Newsweek):
The transition to online from hard print will take place,” Mr. Diller said. “We’re examining all our options.” He added: “I’m not saying it will happen totally.”
My mom still gets a couple magazines. You know how “10 ideas for a 30-minute meal the kids WILL eat” or “the real secret to glossy hair you can do at HOME” headlines work? They’re hard copy linkbait. They make people turn the page there one by one (since nobody actually uses the table of contents in most magazines) to get to the story. But I notice she sees the same kinds of “articles” when she reads Pinterest posts and when friends on Facebook share with her recipes and other links.
Going online will not be as simple copying and pasting already written content online. The idea of magazine articles moved the Internet years ago. The published were the ones that stuck to paper, not the style.
(Via Daring Fireball.)