Your new font: It is Baskerville.

New York Times, Errol Morris:

The conscious awareness of Comic Sans promotes — at least among some people — contempt and summary dismissal. But is there a font that promotes, engenders a belief that a sentence is true? Or at least nudges us in that direction? And indeed there is.

It is Baskerville.

Through a study where the sample was comprised of engaged smart and computer-using readers, we now know which font among many to write papers for college in. Typefaces catch my eye and everyone knows I love the smooth lines of the sans-serif, but maybe Baskerville has its place.

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