The iPhone 4 and 4S was today. Everyone talks about how the iPhone coming to the prepaid market is a big deal and I talked about that too. It is a big deal, assuming the handset prices come down more than they have. But today wasn’t just the release of the iPhone. It was also the release of another HTC phone on Virgin Mobile. The HTC One V.
I wondered why Virgin would bring the Evo V 4G and the One V to market so close together and clearly the answer is this: they are carving out discrete price points and phasing out the Triumph. How can Virgin justify the Triumph with $229 (which is a sale price) when the Evo V 4G is $299 and the One V is $199? The Optimus Elite, easily a more stable phone than the Triumph, is even just $149. Virgin Mobile is covering every price point they can. And they did a great job. Now, let’s hope they keep delivering.