Apple sent me a survey via email this morning. One of the questions was, “Why did you choose not to have the store staff assist you in setting up your new Mac?” I thought this was a very interesting question, because unless they were aware of some of these choices, they wouldn’t list them.
The choices for this select all that apply question were like so:
- ☐ Someone else will help me set it up
- ☐ I did not have time
- ✓ I am already familiar with the product
- ☐ I was not aware the store staff could help me set it up
- ☐ It was for someone else
- ✓ I did not have my information readily available (passwords, etc.)
- ☐ The store was too busy
- ✓ I am an advanced user
- ✓ I wanted to experience opening the box on my own
I am already familiar with the product, that is, I already knew the specs and why I wanted a MacBook Air when I walked into the store. When I purchased my phone in February, I luckily had my iPod touch with me and thus I had my LastPass vault. I didn’t have that luxury this time. I would consider myself an advanced user too – I mean, I’m writing this aren’t I?
But finally, the final choice is the best and probably most enlightening. For people like me, using Windows all their lives with the occasionally linux punctuation, opening a Mac box and lifting it out for the first time – the experience is novel.